Hulu Ad Campaign

Hulu was first introduced to the world with a wacky Super Bowl commercial that portrayed the company as evil aliens intent on destroying the world through mind control. Building on the idea of making Hulu seem evil in a zany way, I've developed a campaign that centered on Hulu "addictions." After these initial TV spots introducing the concept, the campaign would expand to print ads with typical PSA placements (bus benches, subway cars, website banners), informing the public that help is available for their Hulu addictions.