Resource Unbox

When I worked for Resource Magazine, we needed to announce the launch of our new product curation website, Resource Unbox, to our devoted readers. The challenge was to succinctly explain Resource Unbox while still making it clear that the website would be held to the same high standards as the magazine itself and that the curations process was trustworthy. We chose to do this with an ad in the actual magazine and some free swag. Along with the obligatory branded t-shirt, we also gave away SD cards, something every photographer loves to stockpile.