Risk Ad Campaign
Board games are not sold to kids, their sold to their parents. Kids are far more interested in apps and video games, but many adults still purchase board games because of fond childhood memories and a desire to get their kids away from digital screens. This is especially true of Risk, a long strategy game that demands a lot from the players. So to sell Risk, you need to advertise to adults. Here, I've built a spec campaign that emphasizes the political strategy and imagination involved in Risk, aimed at the adults who actually buy it with the central tagline, "Making history since 1957."