Scout App (FanDuel)
We created the FanDuel Scout app as a free companion to the core game. It was designed to help level the playing field by giving casual players all the information they needed, allowing them to build competitive lineups in just a few minutes .
I led the creative marketing efforts for the app — tackling the positioning, branding, UX copy, and all the creative assets associated with app’s launch.
I worked with the principal designer to develop all the in-app copy including the organization and naming structure, tutorials, error messages, help information, and more.
Because this app was made specifically for our users, we had plenty of insight into the current experience of our target users. So we chose to center the launch campaign around the pain points of using FanDuel as a casual player, positioning the FanDuel Scout app as the solution to these common problems.