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.hero-reveal{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;pointer-events:none}.hero-name{position:relative;z-index:1}.hero-overlay{z-index:2}.hero-name{transform-origin:50% 52%}.freed-art{background:#d4bdf8}.freed-art .freed-word{color:#51268a}

.project-hero{position:relative}.play-film{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);border:0;background:var(--paper);border-radius:60px;padding:22px 28px;display:flex;align-items:center;gap:15px;font-size:20px;box-shadow:0 4px 25px #0002}.play-film span{font-size:13px}.play-film[hidden]{display:none}.project-meta{margin-top:24px}

/* Free the Clinic: framed, self-contained campaign microsite */
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.campaign-embed-frame{display:block;width:100%;height:min(78vh,850px);min-height:540px;background:#111;border:0;border-radius:12px}
@media(max-width:700px){.campaign-embed{width:calc(100% - 32px);margin:68px auto 88px}.campaign-embed-heading{display:block}.campaign-embed-heading .text-link{display:inline-flex;margin-top:16px}.campaign-embed-window{padding:6px;border-radius:15px}.campaign-embed-frame{height:70vh;min-height:480px;border-radius:10px}}


/* Freed positioning study — editorial data illustrations */
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.case-copy .research-viz *{box-sizing:border-box}
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.case-copy .research-viz-insight span small{color:#c1cfc0}
.case-copy .research-viz .research-viz-insight p{font-size:clamp(12px,1.5vw,15px);line-height:1.5;color:#eff1e9;margin:0}
.case-copy .research-viz .research-viz-foot{font-size:11px;color:#728073;line-height:1.5;margin:19px 0 0}
@media(max-width:600px){.case-copy .research-viz{margin:30px 0 40px;padding:20px 16px;border-radius:19px}.case-copy .research-viz-top{gap:6px}.case-copy .research-viz-kicker,.case-copy .research-viz-sample{font-size:9px}.case-copy .research-viz-split{gap:9px}.case-copy .research-viz-stat{padding:13px 11px;border-radius:13px}.case-copy .research-viz-stat>strong{font-size:clamp(29px,9vw,46px)}.case-copy .research-viz-insight{gap:13px;align-items:flex-start;flex-direction:column}.case-copy .research-viz-label{font-size:13px;gap:7px}.case-copy .research-viz-label strong{font-size:19px}}


/* Three-villain positioning research scorecard */
.case-copy .research-viz-legend{display:flex;gap:19px;flex-wrap:wrap;margin:3px 0 28px;font-size:12px;font-weight:600;color:#536253}
.case-copy .research-viz-legend span{display:flex;align-items:center;gap:8px}
.case-copy .research-viz-key{display:inline-block;width:13px;height:13px;border-radius:4px}
.case-copy .research-viz-key-emotion{background:#324837}
.case-copy .research-viz-key-brand{background:#969e92}
.case-copy .research-viz-territory{padding:20px 0 6px;border-top:1px solid #bdc6b9}
.case-copy .research-viz-territory-title{display:flex;gap:12px;justify-content:space-between;align-items:baseline;margin:0 0 20px}
.case-copy .research-viz-territory-title span{font:600 clamp(17px,2.1vw,23px)/1.2 Manrope,sans-serif;letter-spacing:-.04em}
.case-copy .research-viz-territory-title strong{font:600 15px/1.1 Manrope,sans-serif;white-space:nowrap;color:#6b786d}
.case-copy .research-viz-territory-title small{font-size:10px;font-weight:500}
.case-copy .research-viz-territory .research-viz-row{margin-bottom:16px}
.case-copy .research-viz-territory .research-viz-label{font-size:13px;margin-bottom:7px;color:#586558}
.case-copy .research-viz-territory .research-viz-label strong{font-size:20px;color:#293329}
.case-copy .research-viz-territory .research-viz-track{height:16px}
@media(max-width:600px){.case-copy .research-viz-territory-title span{font-size:17px}.case-copy .research-viz-territory-title strong{font-size:13px}.case-copy .research-viz-legend{gap:12px}.case-copy .research-viz-territory .research-viz-label{font-size:12px}}


/* Research finding: quieter editorial takeaway instead of opaque numerical hero */
.case-copy .research-viz-takeaway{border-top:1px solid #bbc3b7;padding:24px 0 0;margin:24px 0 0}
.case-copy .research-viz-takeaway .research-viz-kicker{display:block;margin-bottom:11px;color:#66776a}
.case-copy .research-viz-takeaway p{font-size:clamp(15px,1.9vw,19px);line-height:1.5;letter-spacing:-.02em;margin:0;color:#394b3c}
.case-copy .research-viz-takeaway strong{font-weight:700;color:#293329}

.case-copy .research-viz-deltas{display:flex;flex-wrap:wrap;gap:clamp(18px,5vw,48px);margin-top:23px}
.case-copy .research-viz-deltas span{display:flex;flex-direction:column;gap:4px;min-width:0}
.case-copy .research-viz-deltas strong{font:600 clamp(25px,3vw,36px)/1.1 Manrope,sans-serif;letter-spacing:-.055em;color:#293329}
.case-copy .research-viz-deltas small{font-size:11px;line-height:1.3;font-weight:650;color:#66776a}


.case-copy .research-viz-takeaway .research-viz-delta-conclusion{margin:20px 0 0;font-size:clamp(15px,1.9vw,19px);line-height:1.5;color:#394b3c}
.case-copy .research-viz-deltas small{max-width:220px}